As global demand for Korean food products grows, Korean companies are eager to expand to Malaysian shores. The trade-only event Food & Hospitality Malaysia (FHM) 2025, currently held at the Kuala Lumpur Convention Centre until September 26, provides such a platform for them to do so.
‘Oppa Pasta Style’, this pasta dish at a Malaysian snack and beverage manufacturer’s booth is a playful wordplay on the 'Gangnam Style’ phenomenon.
Seeing that Malaysia has a deep appreciation for tea and K-culture, Borimjeda Tea hopes to expand into the Malaysian market.
Noting the demand for Halal food, Woomtree Corporation Senior Executive Director Choongkeun Oh said the company currently has six products certified Halal by the Korea Muslim Federation (KMF) Halal Committee.
A Korean vendor showcasing Korean seaweed snacks at a booth at the trade event.