KoreaME Party arrives in Sanremo with an exclusive event defined as “a meeting point between Korean and Italian cultural diplomacy, contemporary luxury, and international visibility". During the most important Italian Music Festival, the Sanremo Festival, on Wednesday, February 25th from 2:00 PM to 7:00 PM on the rooftop of the Hotel Nazionale in Sanremo there will be an exclusive, invitation-only party dedicated to Korean culture and art with live performances, a cooking show, and a trunk show featuring traditional Hanbok costumes. In these event culture, entertainment, fashion, and food interact with a selected audience of celebrities, K-content creators, institutions, and international media.
KoreaME was born by chance when two women from Napoli, Viviana Cianciulli, publisher and director of the newspaper Informa Press, and Tiziana De Pasquale, marketing director and expert and passionate about Korea, met in Iceland, queuing in front of the Jinny's Kitchen 2 pop-up restaurant. From that meeting,they created an editorial project now linked to the Neapolitan newspaper "Informa Press". The name itself captures the soul of the magazine: "Core 'a me" - "my heart" in Neapolitan dialect - meets "Korea", becoming “KoreaME” (Korea to my heart), name that is a symbol of the creation of a cultural bridge between Italy and Korea. KoreaME covers culture, K-drama, K-pop, fashion, design, and lifestyle, with an editorial perspective that creates a bridge between two countries through shared passions, aesthetics, and a contemporary vision.
The KoreaME party event was actually born in Seoul, where it was held a Christmas Edition, which attracted VIPs, influencers, and celebrities, along with Korean and Italian sponsors who believed in this project. KoreaME decided to bring the format to Italy, choosing Sanremo as its location during the week of on of the most anticipated and popular event in Italy, the Sanremo Italian Music Festival. In this way Sanremo becomes a place where music, entertainment, and international media attention merge so KoreaME believed it was the best place to bring their culture merging event.
Among the various personalities who will attend the Sanremo festival next week, many will be able to enjoy this interesting and original event and those that will follow, given that it will be possible to experience the Hanbok experience, which will be open to the public for a fee from February 24th to 28th at the Hotel Nazionale, along with a photo booth and video booth experience, made possible by the various sponsors of the event such as Fondazione Doria, Miioradong, Zero To Korea, Nino & Friends, L’Incanto, Evertour, Membrini, DH Aerospace, Artes, Divino Prosecco, AYC.
KoreaME further confirms that a bridge of mutual cultural interest has certainly been created between Italy and Korea in these last years, bringing with it more and more opportunities each year to learn more about Korean culture and enjoy the opportunity to see how two such different cultures can interact seamlessly. Confirming this, the event has been included among the official Korea-Italy cultural diplomacy initiatives.
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