Before we finally wrapped up the Autumn season for this year and start the cold Winter season in Korea, there were a number of programs, pop-up stores, on-site events, and other enjoyable activities that took place in Seoul this Autumn season. Visitors would learn more about Seoul City by attending and participating in these events, which made the trip more unique and memorable. These are the four main events that took place in Seoul between the end of October until November.
Let’s Play Your Seoul with Enhypen
This event featured the 2025 Seoul City Ambassador and the 2025 MAMA award Fan’s Choice of the Year awardee, ENHYPEN. Let’s Play Your Seoul with Enhypen promotes a number of events and activities in Seoul, such as the official release of the travel lifestyle guidebook also known as “SeoulPlaybook365” and the Enhypen World Tour concert at KSPO Dome. The venue held in the Olympic Meeting Plaza in Olympic-ro, Songpa-gu, Seoul from October 24 to 26 and I got lucky to attend the last day of the event on October 26, 2025.
The program was categorized into four aspect: “Inspiration”, “Connection”, “Energy”, and “Fun”. Each program offers activities that are comparable to the SeoulPlaybook365's content. There are MBTI stations inside the Connection booth where visitors can test their skills by answering a variety of questions and take home a personalized keychain or Seoul’s Climate Card. The climate card is the best prize since the main benefit of this card is to avail the unlimited use of public transportation from subway, bus, ttareungi or Seoul bike and the latest water transport called Hangang bus.
Inside the Energy booth, visitors can challenge their stamina and try the XR Bike experience. Additionally, visitors can also vote for their favorite Seoul policy and read more information on the Seoul Policy WISH Board.
The crowd’s most favorite booth is the Seoul Self Photo Booth. By sharing the event on social media channel, visitors can enter the photo booth for free and bring home the four-cut photo as souvenir. Both Seoul Policy WISH Board and Seoul Self Photo Booth are under the third program known as, “Fun”.
The last program category, "Inspiration," was where the Digital Media Wall was located. Visitors can pause for a while and watch an alternating video of ENHYPEN's music video on the big LCD screen, along with some interviews with Seoul citizen who explain how the policy has benefited their lives.
The Seoul Outdoor Library at the City Hall
On the last day of Seoul Outdoor Library at the City Hall on November 2, visitors experience to enjoy a cozy and comfy ambiance and take advantage of the various books available for reading. Aside from the goods books ranging from various genre prepared by the host city, visitors can also join events such as the free photobooth and “follow and share” event from some of the sponsors. Children can also play around since the Seoul Outdoor Library was also designed similar to a colorful playground. It also added more fun when Hechi, the adorable mascot of Seoul City appeared and stroll around to snap some photo with the visitors. The colorful bean bags used for sitting added some charms as well since this program is also an initiative by the city government of Seoul with the goal that people would enjoy reading in a comfortable environment.
VISITKOREA’s Travelers Zip Event
From October onwards, visitors can participate in various activities prepared by Korea Tourism Organization at the HiKR Ground, a tourist information and cultural center located in Jung-gu, Seoul. I visited this event on October 26th and proceed at the K-Beauty Booth available on the fifth level. The staff will let you smell each scent offered on the table and at the end of the activity, you have to choose the scent that stand out. They also reveal that each scent represents a unique scent from various regions in Korea such as Gangneung, Gyeongju, Jeonju, Busan, Andong and Namhae, to name a few. Of all the available scent, the one that stood out and my most favorite perfume is the Gangneung scent! The staff will hand over a copy of the lovely postcard with the view of the region as a souvenir and then spray the actual perfume aroma on it! I even conveyed my preferred scent of Gangneung with my family back home.
K-Drama Immersive Exhibit (Love Chapter) in Cheongwadae Sarangchae
Situated a few walks from Gyeongbokgung Palace and right next to Cheongwadae or the Blue House of Korea, there's a new attraction called K-Drama Immersive Exhibit (Love Chapter). Before proceeding on the actual exhibit, the friendly staff will explain in details more about this immersive exhibit and what they provide. They also offer some maps, pamphlets, and guides available in English, Chinese and Japanese. This digital exhibit is so spectacular and the dim lightings combined with the gorgeous music of many dramas such as Lovely Runner, When Life Gives You Tangerines, Descendants of the Sun and more OST from various dramas which played continuously is such a great experience not to missed in Seoul. In addition to the exhibit, guests can choose to take home the completed stamp postcard and engage in entertaining activities like stamping activity. Visitors can also obtain a small gift while participating in on-site questionnaires and feedback about the exhibit.
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